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Looney Advertising & New Media

Think big, work small, and great things will happen.

Month

December 2015

Views are Worth More than Impressions

Here’s a little math equation with you:

1 View > 1 Impression 

That’s right. One view is greater than one impression when it comes to having a digital impact. In fact, according to Buzzfeed, “five billion views are worth more than 18 billion impressions”. What’s the difference? Let’s break it down. Continue reading “Views are Worth More than Impressions”

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3 Seconds is too Long to Wait

Google will kick off the new year with their Accelerated Mobile Pages (AMP) Project to bring speed and an overall better mobile experience when it comes to viewing news articles. Why wait 3 seconds for an article to load when you can wait 500 milliseconds? The question we have to ask ourselves: what does this mean for mobile advertising?

Continue reading “3 Seconds is too Long to Wait”

Obituary: Saying Goodbye to the Newspaper

General-interest print newspapers, born 1690 in America, are predicted to pass away by 2022. They have served well reaching millions of people every day on topics that cover everything from politics, health, technology, environment, security and more. They are being survived by its digital kin, online news. But is it boom or doom when it comes to digital newspapers?  Continue reading “Obituary: Saying Goodbye to the Newspaper”

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