Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience. Here’s the run down: Continue reading “Explosion of Virtual Reality and Wearable Technology”
We often get original fonts from clients without any file. We do our best to match the font, but without the original art it’s time consuming. Now we can replicate fonts quickly with Spector, a handheld tool that takes a photo and uploads the font directly into InDesign. This gadget can even download any color and convert it to CMYK or RGB within InDesign as well.
Continue reading “Spector: the Design Tool that is Changing Typography As We Know It”
The human mind is one of the last great frontiers in our society. The last few years, there have been great strides in understanding how the brain works. We are going to share the latest studies and news in neuroscience to help our clients better influence consumers through marketing. Continue reading “Neuroscience Improves Marketing”
Twitter users are in an uproar since the company announced that it’s launching a new timeline algorithm that will sort users newsfeeds by relevance. But is Twitter’s new timeline really the beginning of the end, as many loyal Twitter users would have us believe? Continue reading “Twitter’s Timeline Maze”
Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow. Continue reading “Ad Blocking Continues to Grow”
Looney Advertising & New Media 