Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience. Here’s the run down: Continue reading “Explosion of Virtual Reality and Wearable Technology”
We often get original fonts from clients without any file. We do our best to match the font, but without the original art it’s time consuming. Now we can replicate fonts quickly with Spector, a handheld tool that takes a photo and uploads the font directly into InDesign. This gadget can even download any color and convert it to CMYK or RGB within InDesign as well.
The human mind is one of the last great frontiers in our society. The last few years, there have been great strides in understanding how the brain works. We are going to share the latest studies and news in neuroscience to help our clients better influence consumers through marketing. Continue reading “Neuroscience Improves Marketing”
Over the course of three days, the city of bright lights will be announcing 20,000 new products at #CES2016. The pace of change is accelerating and it’s getting harder and harder to keep up. So we’ve made it easy for you. Check out Mashable’s best technologies forecasted for this year here.