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Looney Advertising & New Media

Think big, work small, and great things will happen.

Month

August 2016

Brainstorming is a Complete Waste of Time

It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.

Continue reading “Brainstorming is a Complete Waste of Time”

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The Top Social Media Trends of 2016

Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. There just isn’t enough time in the day to invest in that many social media sites. So what will define success in the battle of the media platforms? Here’s a hint: it isn’t more content. Forbes provided 7 of the top trends that are shaping social media engagement–we added a few more. Continue reading “The Top Social Media Trends of 2016”

Explosion of Virtual Reality and Wearable Technology

Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience. Here’s the run down: Continue reading “Explosion of Virtual Reality and Wearable Technology”

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