Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. Continue reading “Highly Effective Habits of Genius Brands”
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Continue reading “How to Make Ad Blocking Scams Irrelevant”
Automation can be a terrifying concept to marketers that relish in having control over everything, especially with the overwhelming technology solutions that are available on the market. Continue reading “Overcome Your Marketing Fears”
There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.
If you’re involved with shaping your brand message, it’s time to test your brand strategy IQ here. Continue reading “What is your brand strategy IQ?”
Looney Advertising & New Media 