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Looney Advertising & New Media

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Brain Series

Top Neuromarketing Trends to Watch in 2017

Our president Sean Looney has always been interested in how the brain works.  To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in AdAge. Continue reading “Top Neuromarketing Trends to Watch in 2017”

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Artificial Intelligence in Advertising

Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns. As Google engineer Jeff Dean states, “If you have lots and lots of these neurons and they’re all trained to pick up on different types of patterns, and there are other neurons that pick up on patterns that those neurons themselves have built on, you can build very complicated functions and systems that do pretty interesting things.”

Continue reading “Artificial Intelligence in Advertising”

Neuroscience Improves Marketing

The human mind is one of the last great frontiers in our society. The last few years, there have been great strides in understanding how the brain works. We are going to share the latest studies and news in neuroscience to help our clients better influence consumers through marketing. Continue reading “Neuroscience Improves Marketing”

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