Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. There just isn’t enough time in the day to invest in that many social media sites. So what will define success in the battle of the media platforms? Here’s a hint: it isn’t more content. Forbes provided 7 of the top trends that are shaping social media engagement–we added a few more. Continue reading “The Top Social Media Trends of 2016”
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. This year Facebook is taking things a step further with the introduction of a tool that will not only facilitate the reach of Facebook advertisements to local consumers, but actually track the success of the advertisement in real time. Continue reading “Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time”
Snapchat built a company on posts that would be gone in the blink of an eye. The new Memories feature now allows users to save their favorite snaps. While this has shocked some in the industry, it’s a natural progression to engage an audience. Continue reading “Snapchat’s new Memories feature changes the game for marketers.”
Twitter users are in an uproar since the company announced that it’s launching a new timeline algorithm that will sort users newsfeeds by relevance. But is Twitter’s new timeline really the beginning of the end, as many loyal Twitter users would have us believe? Continue reading “Twitter’s Timeline Maze”
Here’s a little math equation with you:
1 View > 1 Impression
That’s right. One view is greater than one impression when it comes to having a digital impact. In fact, according to Buzzfeed, “five billion views are worth more than 18 billion impressions”. What’s the difference? Let’s break it down. Continue reading “Views are Worth More than Impressions”
Skype. FaceTime. YouNow. All platforms with live-streaming capabilities. Before the duel between Meerkat and Periscope jumped on the live-stream bandwagon, there existed a social video gaming platform called Twitch – a place where gamers could watch and talk with more than 1.7 million broadcasters. In 2014, Amazon purchased this gold mine for $1 billion and has recently expanded to the artist community in what they’re calling Twitch Creative. Continue reading “Twitch Creative Joins the Live-Stream Club”
Did you know that you can make $12 million a year for producing YouTube videos? Now that is one pretty sweet gig that has 25-year-old Felix Kjellberg racking in the dough right from his very own couch. Continue reading “Earn $12 Million From Home”
Looney Advertising & New Media 