There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.
If you’re involved with shaping your brand message, it’s time to test your brand strategy IQ here. Continue reading “What is your brand strategy IQ?”
Starbucks is being hit with a little not-so-Christmas-cheer from its social media fans over the design of their cups this year. Apparently, the new ombre design doesn’t look as good as their coffee tastes. Continue reading “Starbucks Stirs Up Controversy”
Boutiquefication. I like it. And I called it. What am I laying claim to exactly? The tipping point for an interesting consumer trend happening right now simultaneously in key categories including food, footwear, apparel, dining, skin care, healthcare remedies, software, to name a few. Continue reading “The Boutiquefication of our Business”
Skype. FaceTime. YouNow. All platforms with live-streaming capabilities. Before the duel between Meerkat and Periscope jumped on the live-stream bandwagon, there existed a social video gaming platform called Twitch – a place where gamers could watch and talk with more than 1.7 million broadcasters. In 2014, Amazon purchased this gold mine for $1 billion and has recently expanded to the artist community in what they’re calling Twitch Creative. Continue reading “Twitch Creative Joins the Live-Stream Club”
Did you know that you can make $12 million a year for producing YouTube videos? Now that is one pretty sweet gig that has 25-year-old Felix Kjellberg racking in the dough right from his very own couch. Continue reading “Earn $12 Million From Home”
We’ve heard that there are two types of people in this world: left-brained and right-brained. But what if there was a third type…the Creative Strategist? Click here for a quick video on what the hell this is. Continue reading “What the Hell is a Creative Strategist?”
Get your hot glue guns plugged in, monograms ready, and art supplies out, because crafting is back! Handmade items are the new sliced-bread, the Beez Neez. Do-It-Yourself projects used to bring up memories of elementary school projects or maybe even boy/girl scouts, but today it’s a booming business market. The $30 billion craft industry has enjoyed a resurgence over the past decade and has exploded online with the launch of Etsy in 2005 and now with the launch of Handmade at Amazon. With a high consumer demand for unique, customized handmade items, Amazon is looking to get in on the action. Continue reading “The Resurgence of Handmade Items”
Looney Advertising & New Media 