We’ve heard that there are two types of people in this world: left-brained and right-brained. But what if there was a third type…the Creative Strategist? Click here for a quick video on what the hell this is.
In the agency world, Strategists tend to use the LEFT side of their brain for logic, analytics and details. Creatives, on the other hand, tend to use the RIGHT side of their brain for emotion, intuition and imagination. The separation doesn’t make sense when you’re putting together an advertising campaign. If you need to define a brand, you need to use both. Our agency approach is different. It’s smarter, faster and it works. Learn more about the Creative Strategists behind Looney Advertising: http://www.looney-advertising.com/about/
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