It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
Continue reading “Brainstorming is a Complete Waste of Time”
Boutiquefication. I like it. And I called it. What am I laying claim to exactly? The tipping point for an interesting consumer trend happening right now simultaneously in key categories including food, footwear, apparel, dining, skin care, healthcare remedies, software, to name a few. Continue reading “The Boutiquefication of our Business”
We’ve heard that there are two types of people in this world: left-brained and right-brained. But what if there was a third type…the Creative Strategist? Click here for a quick video on what the hell this is. Continue reading “What the Hell is a Creative Strategist?”
Looney Advertising & New Media 