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Looney Advertising & New Media

Think big, work small, and great things will happen.

Month

May 2016

Highly Effective Habits of Genius Brands

Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. Continue reading “Highly Effective Habits of Genius Brands”

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The Dirty Little Secret About Ad Blocking

Ad blockers are causing a stir in the advertising industry and don’t seem to be stopping anytime soon. Consumers are using them, publishers are trying to stop them, and advertisers are panicking, all while ad blockers seem to be reaping the rewards. Continue reading “The Dirty Little Secret About Ad Blocking”

Smart Creative Makes An Impact

Most college mailers say the same thing in the same format – a template letter with some type of glossy flyer or brochure. Continue reading “Smart Creative Makes An Impact”

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