It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
We’ve heard that there are two types of people in this world: left-brained and right-brained. But what if there was a third type…the Creative Strategist? Click here for a quick video on what the hell this is. Continue reading “What the Hell is a Creative Strategist?”