It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
Continue reading “Brainstorming is a Complete Waste of Time”
Snapchat built a company on posts that would be gone in the blink of an eye. The new Memories feature now allows users to save their favorite snaps. While this has shocked some in the industry, it’s a natural progression to engage an audience. Continue reading “Snapchat’s new Memories feature changes the game for marketers.”
Just when a brand has been cruising along with a solid engagement strategy, it may be time to change it or at least gauge it’s effectiveness. Each new technology innovation that launches creates a domino effect with how customers think, what they want and what you, as a brand, need to do to accommodate. It’s a new era of disruption where you need to better predict the future of marketing and quickly adjust in a way that benefits your bottom line. Continue reading “Top Marketing “Red Flags” Disrupting the Marketplace”
Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. Continue reading “Highly Effective Habits of Genius Brands”
Most college mailers say the same thing in the same format – a template letter with some type of glossy flyer or brochure. Continue reading “Smart Creative Makes An Impact”
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Continue reading “How to Make Ad Blocking Scams Irrelevant”
Programmatic advertising has taken the advertising industry by storm. According to a recent AdRoll report, “66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016”. Adweek’s Social Times states, “87 percent of marketers are seeing greater return through programmatic compared to traditional media buying.” It offers many advantages, including automating media buying across multiple devices and focusing on targeting consumers that the brand is eager to reach. This frequency will keep the brand top-of-mind increasing the likelihood of converting them into loyal customers. Continue reading “Programmatic: A Tool not a Strategy”
Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow. Continue reading “Ad Blocking Continues to Grow”
There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.
If you’re involved with shaping your brand message, it’s time to test your brand strategy IQ here. Continue reading “What is your brand strategy IQ?”
Looney Advertising & New Media 