Skype. FaceTime. YouNow. All platforms with live-streaming capabilities. Before the duel between Meerkat and Periscope jumped on the live-stream bandwagon, there existed a social video gaming platform called Twitch – a place where gamers could watch and talk with more than 1.7 million broadcasters. In 2014, Amazon purchased this gold mine for $1 billion and has recently expanded to the artist community in what they’re calling Twitch Creative

Twitch Creative is a dedicated site for artists to live stream their work in action and for fans to watch. Why, you may ask? Bill Moorier, head of Twitch Creative explains, “Broadcasters would get tired of gaming and fire up photoshop and start sketching game related art.” It seemed like a new way of expressing their love for these games and interacting with the community“. And it wasn’t just game related art – it was Photoshop, oil and watercolor and even glass blowing! Sometimes what is even more mind blowing than the finished product is all the work that’s put in to get there.

From painters to sculptors and musicians, Twitch Creative is diversifying and growing at nearly 40 percent month over month in the creative community. Now the question is, what is next for Meerkat, Periscope and YouNow?