Ad blockers are causing a stir in the advertising industry and don’t seem to be stopping anytime soon. Consumers are using them, publishers are trying to stop them, and advertisers are panicking, all while ad blockers seem to be reaping the rewards. Continue reading “The Dirty Little Secret About Ad Blocking”
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Continue reading “How to Make Ad Blocking Scams Irrelevant”
Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow. Continue reading “Ad Blocking Continues to Grow”
General-interest print newspapers, born 1690 in America, are predicted to pass away by 2022. They have served well reaching millions of people every day on topics that cover everything from politics, health, technology, environment, security and more. They are being survived by its digital kin, online news. But is it boom or doom when it comes to digital newspapers? Continue reading “Obituary: Saying Goodbye to the Newspaper”
Looney Advertising & New Media 