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Looney Advertising & New Media

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Amazon

The Boutiquefication of our Business

Boutiquefication. I like it. And I called it. What am I laying claim to exactly? The tipping point for an interesting consumer trend happening right now simultaneously in key categories including food, footwear, apparel, dining, skin care, healthcare remedies, software, to name a few. Continue reading “The Boutiquefication of our Business”

The Resurgence of Handmade Items

Get your hot glue guns plugged in, monograms ready, and art supplies out, because crafting is back! Handmade items are the new sliced-bread, the Beez Neez. Do-It-Yourself projects used to bring up memories of elementary school projects or maybe even boy/girl scouts, but today it’s a booming business market. The $30 billion craft industry has enjoyed a resurgence over the past decade and has exploded online with the launch of Etsy in 2005 and now with the launch of Handmade at Amazon. With a high consumer demand for unique, customized handmade items, Amazon is looking to get in on the action. Continue reading “The Resurgence of Handmade Items”

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