Buzzfeed

Views are Worth More than Impressions

Here’s a little math equation with you:

1 View > 1 Impression

That’s right. One view is greater than one impression when it comes to having a digital impact. In fact, according to Buzzfeed, “five billion views are worth more than 18 billion impressions”. What’s the difference? Let’s break it down. Continue reading “Views are Worth More than Impressions” →

December 28, 2015 0

3 Seconds is too Long to Wait

Google will kick off the new year with their Accelerated Mobile Pages (AMP) Project to bring speed and an overall better mobile experience when it comes to viewing news articles. Why wait 3 seconds for an article to load when you can wait 500 milliseconds? The question we have to ask ourselves: what does this mean for mobile advertising?

Continue reading “3 Seconds is too Long to Wait” →