In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. This year Facebook is taking things a step further with the introduction of a tool that will not only facilitate the reach of Facebook advertisements to local consumers, but actually track the success of the advertisement in real time. Continue reading “Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time”
Programmatic advertising has taken the advertising industry by storm. According to a recent AdRoll report, “66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016”. Adweek’s Social Times states, “87 percent of marketers are seeing greater return through programmatic compared to traditional media buying.” It offers many advantages, including automating media buying across multiple devices and focusing on targeting consumers that the brand is eager to reach. This frequency will keep the brand top-of-mind increasing the likelihood of converting them into loyal customers. Continue reading “Programmatic: A Tool not a Strategy” →
Google will kick off the new year with their Accelerated Mobile Pages (AMP) Project to bring speed and an overall better mobile experience when it comes to viewing news articles. Why wait 3 seconds for an article to load when you can wait 500 milliseconds? The question we have to ask ourselves: what does this mean for mobile advertising?