Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Continue reading “How to Make Ad Blocking Scams Irrelevant”
Here’s a little math equation with you:
1 View > 1 Impression
That’s right. One view is greater than one impression when it comes to having a digital impact. In fact, according to Buzzfeed, “five billion views are worth more than 18 billion impressions”. What’s the difference? Let’s break it down. Continue reading “Views are Worth More than Impressions”
General-interest print newspapers, born 1690 in America, are predicted to pass away by 2022. They have served well reaching millions of people every day on topics that cover everything from politics, health, technology, environment, security and more. They are being survived by its digital kin, online news. But is it boom or doom when it comes to digital newspapers? Continue reading “Obituary: Saying Goodbye to the Newspaper”
Looney Advertising & New Media 