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Looney Advertising & New Media

Think big, work small, and great things will happen.

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Programmatic

Programmatic: A Tool not a Strategy

Programmatic advertising has taken the advertising industry by storm. According to a recent AdRoll report, “66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016”. Adweek’s Social Times states, “87 percent of marketers are seeing greater return through programmatic compared to traditional media buying.” It offers many advantages, including automating media buying across multiple devices and focusing on targeting consumers that the brand is eager to reach. This frequency will keep the brand top-of-mind increasing the likelihood of converting them into loyal customers. Continue reading “Programmatic: A Tool not a Strategy”

Obituary: Saying Goodbye to the Newspaper

General-interest print newspapers, born 1690 in America, are predicted to pass away by 2022. They have served well reaching millions of people every day on topics that cover everything from politics, health, technology, environment, security and more. They are being survived by its digital kin, online news. But is it boom or doom when it comes to digital newspapers?  Continue reading “Obituary: Saying Goodbye to the Newspaper”

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