Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. Continue reading “Highly Effective Habits of Genius Brands”
Ad blockers are causing a stir in the advertising industry and don’t seem to be stopping anytime soon. Consumers are using them, publishers are trying to stop them, and advertisers are panicking, all while ad blockers seem to be reaping the rewards. Continue reading “The Dirty Little Secret About Ad Blocking”
Most college mailers say the same thing in the same format – a template letter with some type of glossy flyer or brochure. Continue reading “Smart Creative Makes An Impact”
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Continue reading “How to Make Ad Blocking Scams Irrelevant”
Automation can be a terrifying concept to marketers that relish in having control over everything, especially with the overwhelming technology solutions that are available on the market. Continue reading “Overcome Your Marketing Fears”
Why do so many brands wait until the Super Bowl to produce really fun or thought-provoking work? True, only some brands actually nail it, but at least they are all trying. The stakes are raised because everyone is trying to get the highest rated, most-talked about spot with such a huge audience, right? Continue reading “Why Wait Until the Super Bowl to Produce Great Work?”
Programmatic advertising has taken the advertising industry by storm. According to a recent AdRoll report, “66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016”. Adweek’s Social Times states, “87 percent of marketers are seeing greater return through programmatic compared to traditional media buying.” It offers many advantages, including automating media buying across multiple devices and focusing on targeting consumers that the brand is eager to reach. This frequency will keep the brand top-of-mind increasing the likelihood of converting them into loyal customers. Continue reading “Programmatic: A Tool not a Strategy”
Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow. Continue reading “Ad Blocking Continues to Grow”
General-interest print newspapers, born 1690 in America, are predicted to pass away by 2022. They have served well reaching millions of people every day on topics that cover everything from politics, health, technology, environment, security and more. They are being survived by its digital kin, online news. But is it boom or doom when it comes to digital newspapers? Continue reading “Obituary: Saying Goodbye to the Newspaper”
