Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. Continue reading “Highly Effective Habits of Genius Brands”
Most college mailers say the same thing in the same format – a template letter with some type of glossy flyer or brochure. Continue reading “Smart Creative Makes An Impact”
Automation can be a terrifying concept to marketers that relish in having control over everything, especially with the overwhelming technology solutions that are available on the market. Continue reading “Overcome Your Marketing Fears”
Why do so many brands wait until the Super Bowl to produce really fun or thought-provoking work? True, only some brands actually nail it, but at least they are all trying. The stakes are raised because everyone is trying to get the highest rated, most-talked about spot with such a huge audience, right? Continue reading “Why Wait Until the Super Bowl to Produce Great Work?”