Snapchat built a company on posts that would be gone in the blink of an eye. The new Memories feature now allows users to save their favorite snaps. While this has shocked some in the industry, it’s a natural progression to engage an audience. Continue reading “Snapchat’s new Memories feature changes the game for marketers.”
Programmatic advertising has taken the advertising industry by storm. According to a recent AdRoll report, “66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016”. Adweek’s Social Times states, “87 percent of marketers are seeing greater return through programmatic compared to traditional media buying.” It offers many advantages, including automating media buying across multiple devices and focusing on targeting consumers that the brand is eager to reach. This frequency will keep the brand top-of-mind increasing the likelihood of converting them into loyal customers. Continue reading “Programmatic: A Tool not a Strategy”
Looney Advertising & New Media 