Programmatic advertising has taken the advertising industry by storm. According to a recent AdRoll report, “66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016”. Adweek’s Social Times states, “87 percent of marketers are seeing greater return through programmatic compared to traditional media buying.” It offers many advantages, including automating media buying across multiple devices and focusing on targeting consumers that the brand is eager to reach. This frequency will keep the brand top-of-mind increasing the likelihood of converting them into loyal customers. Continue reading “Programmatic: A Tool not a Strategy”
Over the course of three days, the city of bright lights will be announcing 20,000 new products at #CES2016. The pace of change is accelerating and it’s getting harder and harder to keep up. So we’ve made it easy for you. Check out Mashable’s best technologies forecasted for this year here.