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Looney Advertising & New Media

Think big, work small, and great things will happen.

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Technology

Programmatic: A Tool not a Strategy

Programmatic advertising has taken the advertising industry by storm. According to a recent AdRoll report, “66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016”. Adweek’s Social Times states, “87 percent of marketers are seeing greater return through programmatic compared to traditional media buying.” It offers many advantages, including automating media buying across multiple devices and focusing on targeting consumers that the brand is eager to reach. This frequency will keep the brand top-of-mind increasing the likelihood of converting them into loyal customers. Continue reading “Programmatic: A Tool not a Strategy”

Gadgets & Gizmos of CES 2016

Over the course of three days, the city of bright lights will be announcing 20,000 new products at #CES2016. The pace of change is accelerating and it’s getting harder and harder to keep up. So we’ve made it easy for you. Check out Mashable’s best technologies forecasted for this year here.

Continue reading “Gadgets & Gizmos of CES 2016”

What is your brand strategy IQ?

There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.

If you’re involved with shaping your brand message, it’s time to test your brand strategy IQ here. Continue reading “What is your brand strategy IQ?”

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