Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow. Continue reading “Ad Blocking Continues to Grow”
General-interest print newspapers, born 1690 in America, are predicted to pass away by 2022. They have served well reaching millions of people every day on topics that cover everything from politics, health, technology, environment, security and more. They are being survived by its digital kin, online news. But is it boom or doom when it comes to digital newspapers? Continue reading “Obituary: Saying Goodbye to the Newspaper”
We’ve heard that there are two types of people in this world: left-brained and right-brained. But what if there was a third type…the Creative Strategist? Click here for a quick video on what the hell this is. Continue reading “What the Hell is a Creative Strategist?”
Get your hot glue guns plugged in, monograms ready, and art supplies out, because crafting is back! Handmade items are the new sliced-bread, the Beez Neez. Do-It-Yourself projects used to bring up memories of elementary school projects or maybe even boy/girl scouts, but today it’s a booming business market. The $30 billion craft industry has enjoyed a resurgence over the past decade and has exploded online with the launch of Etsy in 2005 and now with the launch of Handmade at Amazon. With a high consumer demand for unique, customized handmade items, Amazon is looking to get in on the action. Continue reading “The Resurgence of Handmade Items”
Looney Advertising & New Media 